Calculate your Google AdSense earnings based on monthly pageviews, CTR (Click-Through Rate), and CPC (Cost Per Click). Get instant estimates for daily, monthly, and yearly revenue with automatic RPM calculation. Includes step-by-step formula breakdown and optimization tips.
Estimate your Google AdSense revenue based on traffic and engagement metrics
Total number of page views per month
Typical range: 0.5% - 3%
Typical range: $0.10 - $2.00
Automatically calculated: (Revenue / Pageviews) × 1000
Cost Per Click (CPC) is the amount you earn each time someone clicks on an ad. CPC varies by niche, ranging from $0.10 to $5+ for competitive keywords. Finance and insurance niches typically have higher CPCs.
Click-Through Rate (CTR) is the percentage of visitors who click on ads. Average CTR is 1-3%, but can be optimized through better ad placement, relevant content, and proper ad formatting.
Revenue Per Mille (RPM) shows earnings per 1,000 pageviews. It's a key metric for comparing performance across different sites or niches. Higher RPM indicates better monetization efficiency.
Calculate your Google AdSense revenue using pageviews, CTR, and CPC with these step-by-step formulas.
Clicks = Pageviews × (CTR / 100)
Revenue = Clicks × CPC
Daily Earnings = Revenue / 30
Yearly Earnings = Revenue × 12
RPM = (Revenue / Pageviews) × 1000
AdSense revenue is calculated using the formula: Revenue = (Pageviews × CTR%) × CPC. First, multiply pageviews by CTR to get total clicks. Then multiply clicks by CPC to get earnings. Daily earnings = Monthly revenue / 30, and Yearly earnings = Monthly revenue × 12.
CPC (Cost Per Click) is the amount earned per ad click, typically $0.10-$5+. CTR (Click-Through Rate) is the percentage of visitors who click ads (average 1-3%). RPM (Revenue Per Mille) is earnings per 1,000 pageviews, calculated as (Revenue / Pageviews) × 1000.
The calculator provides accurate estimates based on your inputs. However, actual earnings vary due to ad placement, content quality, geography, device type, seasonality, and niche. Use this for planning purposes - actual earnings may differ by ±20-30%.
A good CTR ranges between 1-3%. Below 1% suggests poor placement or irrelevant content. Above 3% is excellent. Improve CTR by optimizing ad placement (above fold, within content), using responsive units, and creating engaging targeted content.
Increase earnings by: growing organic traffic through SEO, improving CTR with better ad placement, targeting high-CPC niches (finance, legal), optimizing page speed, using responsive ad units, enabling all formats, A/B testing placements, and attracting high-paying geographic traffic.