Calculate your Google AdSense earnings based on monthly pageviews, CTR (Click-Through Rate), and CPC (Cost Per Click). Get instant estimates for daily, monthly, and yearly revenue with automatic RPM calculation. Includes step-by-step formula breakdown and optimization tips.
Estimate your Google AdSense revenue based on traffic and engagement metrics
Industry benchmarks auto-fill CTR and CPC. You can adjust values manually.
Total number of page views per month
Estimated monthly earnings at different traffic levels (based on your current CTR: 2% and CPC: $0.50)
| Pageviews | CTR | CPC | Monthly Earnings | RPM |
|---|---|---|---|---|
| 10,000 | 2% | $0.50 | $100.00 | $10.00 |
| 50,000 | 2% | $0.50 | $500.00 | $10.00 |
| 100,000 | 2% | $0.50 | $1,000.00 | $10.00 |
| 500,000 | 2% | $0.50 | $5,000.00 | $10.00 |
| 1,000,000 | 2% | $0.50 | $10,000.00 | $10.00 |
Building sustainable ad revenue requires following best practices and platform policies. Here are practical strategies for long-term monetization success.
Never click your own ads or encourage others to click them. Use clear labeling to distinguish ads from content. Invalid activity can result in account suspension.
Place ads naturally within content flow. Avoid excessive ads above the fold or near interactive elements. Follow platform guidelines on maximum ad density per page.
Focus on organic traffic growth through quality content and SEO. Diversify traffic sources. Monitor your AdSense dashboard regularly for policy notifications and performance insights.
Monetization Guidance Review: Content reviewed for accuracy based on industry best practices and platform policies. Focus on policy safety, estimation logic, and long-term sustainability strategies. Last reviewed: December 2025.
All calculations are performed locally in your browser. No data is stored or shared. Your traffic and revenue estimates remain completely private.
Google AdSense is an advertising program that allows website publishers and content creators to earn money by displaying targeted ads on their platforms. When visitors view or click these ads, publishers receive a portion of the revenue generated. AdSense connects advertisers seeking to promote their products with publishers who have available ad space, creating a mutually beneficial ecosystem.
The platform automatically selects relevant ads based on your content and audience, ensuring visitors see advertisements aligned with their interests. This targeted approach improves click-through rates and maximizes earnings potential for publishers while delivering value to advertisers.
The AdSense revenue model operates through a real-time bidding system. Advertisers compete for ad placement by bidding on keywords and audience demographics relevant to your content. When someone visits your website, Google's algorithm instantly evaluates available ads and displays the most relevant and highest-paying options based on the visitor's browsing history, location, and your content topic.
Publishers earn revenue in two primary ways: Cost Per Click (CPC) when visitors click on ads, and Cost Per Mille (CPM) for every thousand ad impressions displayed. The actual earnings depend on factors including niche competitiveness, traffic quality, geographic location of visitors, and ad placement optimization.
Consider a technology blog receiving 100,000 monthly pageviews with a 2% CTR and $1.80 CPC. The calculation would be: 100,000 pageviews × 2% CTR = 2,000 clicks. Then, 2,000 clicks × $1.80 CPC = $3,600 monthly revenue. This translates to $120 daily earnings and approximately $43,200 annually.
These three factors—pageviews, CTR, and CPC—directly determine your total earnings. Increasing any single metric proportionally boosts revenue. For example, improving CTR from 2% to 3% while keeping other factors constant would increase monthly revenue to $5,400, a 50% improvement. Similarly, growing traffic to 200,000 pageviews doubles your earnings to $7,200 monthly.
Revenue Per Mille (RPM) represents earnings for every 1,000 pageviews and is calculated using the formula: RPM = (Total Earnings / Pageviews) × 1,000. RPM varies significantly based on content niche, audience demographics, and traffic sources. Finance and legal blogs typically achieve $15-$40 RPM, while lifestyle and entertainment sites average $3-$8 RPM.
Traffic quality matters more than quantity. Visitors from the United States, United Kingdom, Canada, and Australia generate 3-5x higher RPM compared to traffic from developing countries due to stronger purchasing power and advertiser demand. Similarly, visitors arriving from search engines who actively seek information tend to engage more with ads than passive social media traffic.
Geographic location significantly impacts AdSense revenue because advertisers pay premium rates to reach audiences in wealthy markets with high purchasing power. The table below shows indicative average metrics by country, helping publishers understand regional earning potential.
| Country | Avg CTR | Avg CPC (USD) |
|---|---|---|
| United States | High | High |
| United Kingdom | Medium–High | High |
| Canada | Medium | Medium–High |
| Australia | Medium | Medium |
| India | Medium | Low–Medium |
Note: Values shown are indicative averages based on industry observations and may vary by niche, content quality, and seasonal factors. Actual performance depends on multiple variables including ad placement, content relevance, and visitor engagement patterns.
Cost Per Click (CPC) is the amount you earn each time someone clicks on an ad. CPC varies by niche, ranging from $0.10 to $5+ for competitive keywords. Finance and insurance niches typically have higher CPCs.
Click-Through Rate (CTR) is the percentage of visitors who click on ads. Average CTR is 1-3%, but can be optimized through better ad placement, relevant content, and proper ad formatting.
Revenue Per Mille (RPM) shows earnings per 1,000 pageviews. It's a key metric for comparing performance across different sites or niches. Higher RPM indicates better monetization efficiency.
Calculate your Google AdSense revenue using pageviews, CTR, and CPC with these step-by-step formulas.
Clicks = Pageviews × (CTR / 100)
Revenue = Clicks × CPC
Daily Earnings = Revenue / 30
Yearly Earnings = Revenue × 12
RPM = (Revenue / Pageviews) × 1000
AdSense revenue is calculated using the formula: Revenue = (Pageviews × CTR%) × CPC. First, multiply pageviews by CTR to get total clicks. Then multiply clicks by CPC to get earnings. Daily earnings = Monthly revenue / 30, and Yearly earnings = Monthly revenue × 12.
CPC (Cost Per Click) is the amount earned per ad click, typically $0.10-$5+. CTR (Click-Through Rate) is the percentage of visitors who click ads (average 1-3%). RPM (Revenue Per Mille) is earnings per 1,000 pageviews, calculated as (Revenue / Pageviews) × 1000.
The calculator provides accurate estimates based on your inputs. However, actual earnings vary due to ad placement, ad quality, geography, device type, seasonality, and niche. Use this for planning purposes - actual earnings may differ by ±20-30%.
A good CTR ranges between 1-3%. Below 1% suggests poor placement or irrelevant content. Above 3% is excellent. Improve CTR by optimizing ad placement (above fold, within content), using responsive units, and creating engaging targeted content.
Increase earnings by: growing organic traffic through SEO, improving CTR with better ad placement, targeting high-CPC niches (finance, legal), optimizing page speed, using responsive ad units, enabling all formats, A/B testing placements, and attracting high-paying geographic traffic.